Sample
Sample: the full sample.
The full sample kit for Cedar Creek Heating & Air, a company that does not exist: the three ask scripts, the card and sign text, the 4-week schedule and Google's rules on one page. Every name here is made up.
1. At the door (the tech, as the job ends)
“That's you all set, Mr. Alvarez. The furnace is running at the right temperature now. One favour: if you've got a minute today, a Google review helps us a lot, good or bad. I'll text you the link so you don't have to search for us.”
2. By text (same day, within 2 hours, from the office number)
“Hi Mr. Alvarez, it's Cedar Creek. Thanks for having Luis out for the furnace today. If you have a minute, a review here helps other Boise homeowners find us: [your Google review link]. Honest feedback is what we want.”
3. By email (for customers who prefer email; next morning)
Subject: Thank you from Cedar Creek · Hi Mr. Alvarez, thanks for choosing us for the furnace repair on Tuesday. If you have a moment, a Google review helps us and helps your neighbours choose: [your Google review link]. If anything isn't right, reply to this email and we'll fix it first. — Dana, owner
Card (3.5 × 2 in, hand it over)
Counter sign (5 × 7 in)
4. Four-week ask schedule
| Week | Who asks | When | How |
|---|---|---|---|
| 1 | Every tech, every job | At the door | Script 1, then the card |
| 1 | Office | Same day, within 2 hours | Script 2 by text, with the link |
| 2 | Office | Next morning | Script 3 by email to anyone who prefers email |
| 3 | Owner | Friday | Read every new review; reply to each within a day |
| 4 | Owner | Friday | Count asks vs reviews; keep the words that worked |
5. Google's rules, on one page
- Ask every customer, not only the happy ones. Google calls choosing who to ask “review gating”, and it is against the rules.
- Offer nothing for a review: no discounts, gifts, draws or “5-star” requests.
- Never write, buy or post reviews yourself, and never ask staff or family to.
- Reply to every review, including the bad ones, politely and briefly.
- Source: Google's “Prohibited and restricted content” policy for Maps user contributions and Google Business Profile's “Get reviews on Google” help page, read 15 Oct 2026.